When you have an online marketing blog you need to decide the topic or set of topics that you will be posting so you can focus your blog in a specific direction.
There are hundreds of different topics to choose from. Not only are there general ones; there are also a good number of sub and even specialized niche. Deciding on which one to go with, can mean all the difference between a lot of people going to your blog resulting to success or none which results in a failure.
· What topic has everyone going gaga over? Popular topics are always a good topic to go into since you know that a lot of people are reading them.
If you have a lot of people interested in that topic, it only means that they can’t get enough of it. If you choose that topic then you are already assured that you will have readers and that people will come to your blog in order to read what you have posted.
That said, it doesn’t mean that you can just churn out low quality posts. Your posts still have to be good enough to give value to your readers.
Remember, you’re not the only one posting about the same topic. You and every other Tom, Dick, and Harry (not to mention Jane) is doing the same thing. If all you have are merely the same rehash of what everyone else is doing you won’t last that long.
· That’s why you need to look at what those other guys are doing. What’s your competition like? How are they approaching the topic? What’s their style?
Knowing about your competition is very important. It’s important so that your online marketing blog can be more competitive with them.
By knowing what they’re doing you can focus on what they’re not doing. Focusing on that will get you closer to those readers who have been alienated because of that neglect. At the same time it gives your posts a different spin which can attract the attention of other readers already hooked on that topic.
· What’s the topic’s health like? By this, I mean will you be able to get a lot of content to make your post of good quality. Even if it is a popular topic but there’s only so much content you can write about it then you’re not going to be able to really leverage it much.
This is especially true if you enter late in the game. If you do so then you’re going to find out that a lot of content has already been covered so you may wind up simply emulating what others have already written.
That’s why you also need to know if this topic will be there for a long time or simply a flash in the pan. You don’t want to focus your online marketing blog on one topic only to find out that next month it won’t be relevant anymore.
You want a topic to focus on that’s popular but also has the longevity you need to make your blog successful.
When it comes to blog a little professional help can go a long way. Get yours from this site today.
If you missed my previous post check it out HERE.
Also, make sure you read an interesting post HERE.